Search Engine Optimization (SEO)
Techniques to improve website visibility and organic search rankings.
Differences
between SEO & SEM
SEO
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Organic placement on SERP earned by relevancy to the search query and influenced by on-site and off-site optimization factors
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Long implementation time
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Unlimited traffic potential
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Industries and content are not limited in SEO
SEM
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Pay-per-click advertisements above and/or below organic result on SERP
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Short implementation time
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Traffic potential limited by budget
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Some industries and content may not be allowed
More leads
Higher rank
Brand awareness
Inbound strategies are quite effective when it comes to generating leads among businesses.
Audiences usually click on the links they first see on search engines. SEO helps businesses rank higher on SERPs.
People tend to research more before buying something. A thorough SEO strategy ensures your brand recognition.
Keep up with competitors
Lower cost
SEO helps you make your stand in the market, keep up with your competitors and get one step ahead of them.
PPC involves ongoing expenses for each click you receive, while traffic from SEO is not subject to ongoing fees.
Long-term results
With the exception of constant rank tracking and monitoring, you need not to do much additional work to reap benefits.