Sentiment Analysis
Analyzing emotions and opinions in text to understand user sentiment and perception.
Four Steps Workflow
Data Gathering
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A string of keywords will be created according to client’s needs.
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Buzz on multiple social media platforms could be easily crawled by the data crawlers.
1
Categorization
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AI Analytics: If there are enough data, we can guide AI system to learn what we want to categorize or define the sentiment directly. It will then define the same automatically.
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Eyeball checking: Whenever there is not enough data for the AI system to learn the definition, our team will check the posts manually.
2
Real Time Alert
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We utilize the WhatsApp to communicate with the client instantly for urgent and critical issues.
3
Reporting
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Daily Report: To summarize all the posts with brand/product mentions. The overall sentiment will be provided.
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Monthly / Quarterly Report: More extensive analysis which includes buzz trend, brand sentiment, hot topic etc.
4
Crisis Handling & Neutralization
Criticism
There are some negative posts of comments day by day
Targeting
Our team proactively suggests actions for calming the emotion of netizens if necessary
Approach
Align the neutralization approach with the client through dual-way communication
Rebuttal
Take action to protect the client and spread out the positive message
How Neutralization Works
Objectives
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Create a positive atmosphere for public discussion
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Create positive comments to the top of to set the tone of discussion
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Neutralize negative comments and shift the focus of discussion
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Deliver official message by using a netizen’s tone
Approach
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Rebut netizens' arguments directly
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Highlight the positive sides of an issue
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Deflect netizens’ discussions towards other organizations or issues
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Urge netizens not to make a fuss out of ordinary issues
How Social Seeding Works
Spread the message to different social media platforms, find out the good news and share to netizens with layman tone.
Better to make a positive image to netizens and motivate netizens to discuss the topics.
Increase the post interaction, implant positive comments and share to relevant channels.